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Groundbreaking Nonprofit Ticketing for Arts and Cultural Organizations

Blackbaud offers two revolutionary solutions for organizations that want to deliver outstanding customer service in their admissions and ticketing offices. Standing Room Only4 (SRO4) and Altru meet the specific, yet complex needs of busy ticket counters and visitor centers. Organizations of all types and sizes can quickly process and report on ticket sales; get a single view of members, patrons, visitors, and donors; and instantly access the information required to personalize customer and donor interactions.

SRO4 is our new next-generation ticketing software designed to dramatically improve the way performing arts organizations promote, package, and sell tickets. Altru was created for general admissions organizations that want to view their ticketing data within a single solution. Altru allows organizations to leverage all data points – fundraising, membership, group sales, and merchandise – into a single view of each visitor or supporter.

Ticketing at a Glance:

Pick Your Own Seat

SRO4 provides real-time online ticket sales and allows ticket printing from home. Patrons can choose their own seats with easy-to-understand seating charts, without leaving single seats. Offer “view from this seat” ability for them to choose best-available or self-selected seats. Instantly recognize and apply member privileges and discounts. Grant patrons online access to view and change personal information and preferences.


Boost Admissions & Group Sales

Blackbaud offers an outstanding product for busy general admissions organizations: Altru.

Altru enables you to delight your supporters by leveraging consolidated data to provide superior customer service. It also enables you to manage your fundraising, membership, programs, and events in an all-in-one solution for general admissions organizations. Take a Look at Altru


Online Ticketing

Today’s patrons and members demand the convenience and control of purchasing tickets, memberships, subscriptions, selecting seats, renewing series, and making donations quickly and easily online from the comfort of their homes and offices.

SRO4 and Altru all have a strong online presence which gives supporters convenient purchasing options, boosts revenue, and saves your organization time and money. And the more productive your staff can be, the more time, effort, and funds you can devote to achieving your organization’s mission and creating value for visitors and patrons.


Mobile Platform

SRO4 gives you a fully integrated mobile interface, complete with pick-your-own seat, which allows you to extend the purchasing power of your organization to customer mobile devices.


Programs & Events

SRO4 and Altru provide your members and patrons outstanding advanced, online, and walk-up sales experiences. You can pre-register for events and check in groups at the admissions desk. Use the touch screen interface and manage limited capacity/timed events and attendance per event/time period.


Series & Subscriptions

SRO4 allows new subscribers to purchase your fixed or flex subscriptions with ease and renewing subscribers to renew! For your fixed subscriptions, there is no worry that a new subscriber or a subscriber at a lower level can take those important premium subscription seats because you control what seat they get. Online subscribers can purchase their fixed subscription and suggest what events and area they prefer while receiving any benefits or discounts automatically.


Dynamic Pricing

SRO4 gives you a quick, completely updated sales view based on your thresholds. Your uniquely developed event criteria shows you what areas and price levels are selling quickly, and easy-to-use built in tools allow you to change price levels or venue configuration to maximize capacity for the best-selling tickets. Changes can be made before and during sales and can auto-update online. Time and date stamps can be placed on pricing to create automatic changes without intervention, and standing room only areas can be added up to a minute before an event. With SRO4, dynamic pricing is a breeze!



Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit

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