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Put the donor at the center of your fundraising.

donorCentrics solutions and services give you the ability to take an inventory of donor relationships, so that you can improve how you steward donors and maximize your fundraising impact. They help you:

  • Evaluate a donor’s current giving behavior in relation to their past contributions
  • Benchmark your progress in comparison with peer organizations and collaborate with them to improve performance
  • Identify opportunities, develop new strategies, and plan a path to success
  • Find underperforming donor segments and drill down into records so you can take immediate action

First introduced in 1989, donorCentrics currently serves more than 500 organizations across more than 20 countries. Over 90% of benchmarking participants renew their service every year. Learn more about donorCentrics for national and regional nonprofits or colleges and universities.

See what donorCentrics can do. Download the data sheet now.

donorCentrics Overall Program Assessment

Our Overall Program Assessment (OPA) is a report that takes stock of your CRM files to outline exactly where your performance stands in regard to donor relationships. Once it’s complete, a Target Analytics specialist will review it with your team and work with you on a strategy to improve moving forward. An OPA enables you to:

  • Set goals and forecast growth
  • Communicate performance to your employees or board
  • Preserve institutional memory during staff transitions

donorCentrics Collaborative Benchmarking Service

We’re all in this together, so donorCentrics Collaborative Benchmarking allows you to work with your peer organizations. Compare progress through metric reports and exchange ideas and strategies through innovative workshops. Direct marketing benchmark groups are categorized by market, sector, mission, and organization size. Specialty groups are available to assess performance on initiatives like:

  • Events
  • Premiums
  • Online and digital marketing
  • Recurring giving

donorCentrics Dashboards

Monitor and compare your performance over time, discover mid-year opportunities, and drill down into accounts to take action with donorCentrics Dashboards. These web-based applications work hand-in-hand with our Collaborative Benchmarking Service, so you can keep tabs on your progress all year round.

donorCentrics Explorer

donorCentrics Explorer gives you quick access to a regularly updated database full of donor giving trends, behavior, and revenue metrics. Our Explorer application is a popular extension of our Collaborative Benchmarking service and as a user, you’ll participate in discovery sessions with senior fundraising analysts to expand your performance strategies.

donorCentrics e-Participation Site

We're excited to work with you! To get started, contact your account manager or email


Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit

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