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Blackbaud Online Express

Online Fundraising and Email Marketing Just Got Simple

Blackbaud Online Express is a simple, smart solution for Raiser’s Edge users that want to be up and running within minutes, leveraging savvy features built for nonprofits, with little additional cost. With templates designed specifically for nonprofit organizations and a “drag and drop” editor, creating forms and emails is quick and easy.

Blackbaud Online Express was created with nonprofits to provide the most effective features and functionality for your online fundraising and email marketing needs.

Simple Online Fundraising

Blackbaud Online Express allows users with little online experience to easily create unlimited donation forms. Simply follow the step by step instructions to design modern and flexible forms, then copy and paste the html code into your website. The forms reflect your organization’s brand, so your supporters can be rest assured that they aren’t leaving your site to make a donation.

Smart Email Marketing

With Blackbaud Online Express, creating and sending emails has never been easier. Choose from modern pre-designed, mobile friendly templates created specifically for nonprofit organizations. Add, remove or revise your content with the drag and drop editor. Style your email with fonts and colors, including a customizable donation button. Easily upload and store existing images and manage dynamic lists created in The Raiser’s Edge.

Savvy Dashboard Metrics

With Blackbaud Online Express’ dashboard metrics, you can instantly see how successfully your online fundraising and marketing initiatives are performing. For fundraising, view relevant statistics such as page views, conversion rate, and average donation. For email marketing, view relevant statistics such as open rates, click through rates, and average gift amount.

Integration with
The Raiser’s Edge

Seamlessly share online transactions with The Raiser’s Edge. No third party vendors, no separate databases. Easily pull and manage dynamic email lists without having to upload files and leverage “Merge Fields” to create personalized messages.

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Blackbaud Merchant Services

Blackbaud Merchant Services enables Blackbaud Online Express users to have an integrated, simple and secure payment process for their online fundraising initiatives. And Blackbaud’s OneRATE provides one simple rate across all transactions and credit card types.

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Intuitive Out-of-the-Box Design

Within Blackbaud Online Express, view Video Tutorials for each section in the product. Whether you need additional instructions or just want to learn more about a specific Blackbaud Online Express feature, it’s only a click away.

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Event Registration Forms

With new Events functionality added to Blackbaud Online Express, you can quickly and easily create, design, and embed an event registration form on your website. Plus, data from event registrations is downloaded directly into The Raiser’s Edge – no more manual entry!

Membership Forms

The new membership functionality in Online Express allows constituents to purchase memberships as well as give gifts of membership and additional donations in a single-step form. All membership forms are desktop and mobile friendly.


Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit

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