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Luminate Online Marketing

Comprehensive, Cloud Based Software and Services to Grow Constituent Engagement

Luminate Online Marketing helps you understand your online supporters and improve your online fundraising performance. You’ll have everything you need to acquire more supporters, build campaigns for online fundraisers and nurture sustainable donor relationships. Exciting, huh? We think so.

Online Fundraising and Marketing Software

Behind every name there is a story, a relationship and a clear way to engage.

Dynamic Email Campaigns

Manage email campaigns like never before. From creation to testing, to targeted delivery and follow-up - you have the opportunity to create, design, and control.

  • Send welcome series or donation upgrade campaigns based on calendar events or supporter behavior.
  • Send engagement surveys to learn the what and how supporters want to interact with your nonprofit.
  • Use our A/B and beyond testing capabilities to evaluate the effectiveness of one campaign against another.
raise more money online w/ Luminate Online Marketing
make it easy to give online w/ Luminate Online Marketing

Online Fundraising

Create the best fundraisers in the business with tailored campaigns based on supporter and prospect data, unlimited smart donation forms, personalized fundraising pages, and the best practices in security and technology.

  • Increase your online donations by providing donors with dynamic ask strings based on previous giving history.
  • Add your donation forms to Facebook pages, optimize for mobile phones, or create a mini giving form for use on your site or others’.
  • Make the most of your data by tailoring campaigns to individual donor interests.
  • Simplify the donation experience and retain more sustaining donors with Blackbaud Merchant Services.

Calendar Events

Improve your event fundraising goals with an easy-to-read web calendar. Configure free or paid events and make it easy for supporters to sign up with RSVP or ticket purchase forms.

  • Offer supporters different attendance options and pricing based on group membership.
  • Create extensive calendars that allow supporters to search for events.
  • Increase your event attendance through automated event reminder emails.
make it easy to give online w/ Luminate Online Marketing
powerful constituent engagement w/ Luminate Online Marketing

Digital Marketing

Whether you are hosting your site on WordPress, Luminate Online, Drupal or any other content management system (CMS) of your choice, Luminate Online gives you the power to create and design your webpages. With flexible design architecture, you can create the perfect giving experience tailored to your brand and your values.

  • Customize pages with personalized or members-only content quickly and easily.
  • Present mobile-friendly emails and forms to supporters and donors.
  • Deploy email sign up forms, event registrations, and donation forms from within your Facebook page.

Peer-to-Peer & Advocacy

Maximize your Luminate Online experience with TeamRaiser, a peer-to-peer fundraising software, and Luminate Advocacy, a tool designed to win policy campaigns online. With these added features, you’ll be able to connect with donors and supporters like never before.



Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit

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