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 Social Engagement Software

Harness the power of your social data. is a leading social engagement solution for nonprofits that drives action with your campaigns through social data. We match your email file with our social data allowing you to better understand the social side of your supporters. We show you what people in your organization's email file are saying on social media and help you identify who is influential so you can improve omnichannel targeting to radically increase the reach of your campaigns.

Because when you truly understand what motivates your constituents, you can create stronger campaigns that drive action for your cause. Here’s how:

Shape message & calls to action with audience insights.

Appending your email file with rich social data reveals the social side of your supporters. This allows you to understand their social behaviors, preferences, and influence, as well as which of your programs are most popular and key demographics of those talking about them.

  • Access Rich Social Profiles: We provide social matches—such as post frequency, social handles, number of connections, employment history, and age—from over 100 social networks, and you can export that information back into your database.
  • Generate Audience Reports: Turn your list into an infographic showing the reach of users’ networks, influential people, popular cities, and most commonly used social networks.
  • Send Targeted Emails Based on Social Segmentation: Layer social data over existing segments in your CRM. For example: Supporters in New York City over 40 years old who are social influencers.

Reach more people by engaging your social influencers.

Social influencers can bring tremendous attention to your campaigns, reach new audiences, and shape important conversations with their dedicated followers. Know which of the supporters in your database have the most sway across their social networks.

  • Find Your Influencers: Find your existing influencers based on network reach, topic relevancy, prior interactions, type of influencer, and other custom filters.
  • Email Influencers: Send targeted emails asking influencers to share your best content that drives awareness, signatures, RSVPs, or donations around your campaigns.
  • Real Time Engagement: Never miss an opportunity to thank, retweet, or email supporters who are talking about your issues in the moment.
  • AI Recommendations: Get daily email recommendations of high-impact supporters to engage with using predictive analytics and artificial intelligence. Respond on Twitter®, Facebook®, or email with personalized calls to action.

Communicate when issues are top of mind with social listening.

By listening to what your audience is saying on social media, your organization can understand which issues resonate with them and why—literally see how your people are talking about your work on social media.

  • Segment by Social Mention: It’s just one click to segment a list based on social mentions, influence, and social networks. You can then easily send that list to your CRM.
  • Respond in Real Time: Reply to key social mentions on Twitter, Facebook, or email through automations or manually.
  • Search Trending Terms: See what topics, hashtags, images, and videos are trending among your contacts. Send emails within 24 hours of a mention.

Connect Marketing Automation & Facebook/Instagram Custom Audience

Using automated custom ads triggered by social mentions, influence, demographics, and more thanks to integration with Facebook Custom Audience, allows you to acquire new constituents and retarget existing supporters.

  • Take Advantage of Facebook/Instagram Custom Audience: Send Facebook or Instagram® ads to influencers and lookalike audiences or people in your database who are talking about your issues.
  • Automate Email Marketing: When supporters mention your campaign on Facebook or Twitter, send an automatic email asking them to get involved with your campaign.
  • Integrate: connects with Luminate Online, ActionKit, Action Network, ActiveCampaign®, Blue State Digital®, Campaign Monitor®, MailChimp, Salsa, and Zapier®.
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Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit

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