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Allison Van Diest, Sr. Product Marketing Manager

About Allison

Allison has been a marketing professional for more than a decade. Over the course of her career, she has made the transition from marketing “artist” to marketing “scientist” by uncovering ways to measure the impact of marketing in the organizations she has served. Recently, Allison has been involved in marketing Blackbaud Internet Solutions division, which provides Internet solutions and marketing strategy and creative assistance to a wide variety of nonprofit customers. She holds a bachelor’s degree in English from Florida State University and a master’s degree in business from The Citade.

Focus Areas

Email Marketing, Website Strategy, Online Fundraising

Social Media

Follow Allison on Twitter
Connect with Allison on LinkedIn

Published Articles

The Right Message, The Right People, The Right Time
Ideas that work - Growing your website
Ideas that work - Making the most of email marketing
Beyond the Basics - Taking 5 Website Staples to the Next Level
Nonprofits’ Next Step Forward on the Internet
Non Profit e-Marketing


Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit

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