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donorCentrics Index of Direct
Marketing Fundraising Performance

For the twelve months ending Q2 2018, Target Analytics evaluated transactions from 61 organizations, including more than 31 million donors and more than 75 million gifts totaling over $2.8 billion in revenue. Download the summary of findings and list of participating nonprofits that submitted data for the Index by following this link: 2018 Second Quarter Results.

If your organization is a donorCentrics Index of Direct Marketing Fundraising participant, please visit o access the interactive National Index Explorer. Join us for the next webcast and conference scheduled for January, 2019. Keep an eye on your Inbox for login information.


Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit

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