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Online Fundraising and Marketing Resources for Nonprofits

Blackbaud is committed to providing ideas, best practices, and advice to help you succeed at internet marketing and fundraising. We have resources to help you leverage the science of social good™ to improve donor acquisition and donor retention, write better online fundraing appeals, understand how charitable giving is evolving, gain insights into generational giving, and much much more. You’ll find just a few of the BB nonprofit resources we have to share below, and if you have a specific question or suggestion, please email us!

Internet Resources at a Glance:

Featured Resource

Is your website realizing its full potential as your most visible and far-reaching marketing tool? View the results of our Internet Marketing Strategy Assessment to find out.

This Assessment was composed of just under 25 questions, and it helped participants gauge how effectively nonprofit organizations have been using the Internet to market their organizations. Results were compiled and returned to each participant so they could compare their organizations’ practices with a composite of other organizations (of course, all individual results have been and will be kept strictly confidential).

By taking the Assessment, reviewing the results, and identifying areas in which you can improve your Internet marketing strategy, you too can help ensure your organization’s long-term success.

Take the assessment and compare your results to your peers.

View the recording that interprets the results and shares best-practice examples.


Events – Recordings and Downloads


Newsletters, Blogs, and Articles


White Papers and Industry Analysis

  • GUIDE: Get Influencers to Root for Your Cause
    Your social media influencers may be your most important assets, so use them! In our new white paper, Getting Influencers to Root for Your Cause, you’ll learn how to use your supporter records and insight from social data and social listening to better understand your most influential followers
  • Website Design Self-Assessment
    There is no faster or more effective way to reach new supporters and donors than through online marketing. But simply having a website is not enough to attain the results your organization seeks; your site must be designed to deliver your message, branding, and content as well as convey the spirit, mission, uniqueness, and importance of your organization.
  • Raising More Money Online with Independent Fundraising Events
    This paper discusses how organizations including The Lance Armstrong Foundation and The Michael J. Fox Foundation are using independent fundraising events to raise money online.
  • Nonprofit Social Media Strategy
    This paper discusses how having a social media strategy is not its own objective. Rather, social media strategies can support existing objectives like building cause awareness, online fundraising, and connecting with new supporters.
  • Launching a Private Label Social Network
    This white paper explains what nonprofits need to know about launching a private social label network to help enable more effective constituent acquisition and retention.
  • Making Event Participants More Successful with Social Media
    This paper discusses takes an in-depth look at the growing impact of social media tools on peer-to-peer fundraising and how event participants are utilizing these online tools to more effectively support nonprofits and their missions.
  • Nonprofits’ Next Step Forward on the Internet
    Online donors are a key growth segment for nonprofit organizations. On average, they give more initially and have a longer lifetime giving rate than conventional donors. To establish new relationships and move current constituents to interact and give online, nonprofits must shift from a static, marketing-centric website to a dynamic, interactive, and constituent-centric website.
  • 2008 donorCentrics Internet Giving Benchmarking Analysis
    This study provides participating organizations the information needed to benchmark their own online fundraising program performance against that of peer organizations, provides a forum for sharing best practices about online fundraising, and highlights key trends in online giving in the context of an overall fundraising program.
  • Online Gift Donor Profile
    Blackbaud Analytics launched the study of online donor behavior in order to compile a representative profile of an “online charitable gift donor,” to find interesting trends in donor behavior, and to help the nonprofit industry understand who the best prospects for online giving are. This report outlines their conclusions and suggests several hypotheses about forces driving prospects or current donors to become online donors.

You can check out all of our published internet fundraising content in our white paper library. View »



Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit

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