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Blackbaud Direct Marketing

  • overview


Blackbaud Direct Marketing, built on Blackbaud’s Infinity technology platform, gives you the tools necessary to manage full marketing and communication life-cycles. You can manage complex, multi-channel marketing campaigns and advanced segmentation strategies. The result provides a high quality and well-coordinated experience for the donor, increasing the likelihood of gaining the critical support to grow your mission.

Learn how Blackbaud Direct Marketing works with Blackbaud CRM






Customer Stories






Blackbaud Direct Marketing at a Glance:

Taking care of business

Whether you’re campaign planning, budgeting, or executing on a particular marketing strategy, Blackbaud Direct Marketing technology ensures the success of your organization’s communication plan. Blackbaud Direct Marketing can be integrated with Blackbaud Enterprise CRM or The Raiser’s Edge; allowing you to sustain end-to-end business process support—from acquisition to cultivation to stewardship of major donors.


Realize efficiencies to meet and exceed fundraising goals by investing resources in donor-facing rather than data-facing activities

With Blackbaud Direct Marketing, you will have what you need to:

  • Increase response rates
  • Maximize campaign performance
  • Decrease cost per dollar raised
  • Support end-to-end business processes
  • Control stewardship activities
  • Gain critical insight
  • Explore constituent behavior
  • Manage multi-channel, organization-wide communication efforts
  • Understand your best performing packages and segments



Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit

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