How Do Different Generations Support Causes That Matter to Them?

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The Blackbaud Institute’s recent report Charitable Support Across Generations in Canada is based on a survey of 1,000+ individuals, from Gen Z to Boomers. Their responses share important generational differences in current charitable support behaviours and preferences.

Dive into the key findings of the report in this data-packed, free infographic. Inside, you’ll find:

  • The most popular forms of support for each age group

  • Insights into communication preferences per generation

  • Important factors individuals consider and research before becoming a supporter

Get your infographic today and boost your supporter engagement with comprehensive generational data.

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Report
Charitable Support Across Generations in Canada
Are you effectively reaching and engaging all generations of supporters with your fundraising efforts? In this research report, you’ll discover the charitable support habits and preferences of Gen Z, Millennials, Gen X, and Boomers across Canada.
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