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Simplifying Life So You Can Focus on Your Mission

Whether you’re a hospital system, medical research facility or health-cause related organization – raising support and awareness for health systems and health-causes as well as building and maintaining a loyal, engaged community is critical to your mission success. You also face further demands to raise more funds despite economic uncertainty, rising costs and limited resources. Blackbaud's healthcare fundraising software, marketing and management resources can help!

Strengthen Your Bond

Your mission is all about building solid and loyal relationships. Every contact you make with your supporters is a step along your journey together – a journey that should last a lifetime. Your organization needs today’s best technology to give you a holistic view of all your supporter information – accessible from a single, secure platform.

Constituent Relationship Management (CRM) and fundraising solutions empower everyone in your organization or foundation to connect with your supporters in more meaningful ways – increasing participation, engagement, stewardship, and relationships – and ultimately developing lifelong supporter advocates.

Engage Supporters and
Inspire Action

To raise more money and ensure mission success, it’s not only important to find the right donors, but you also have to cultivate them into becoming repeat, loyal advocates of your cause. With Blackbaud, you can promote your mission through methods such as targeted e-marketing, peer-to-peer fundraising and dynamic websites. Blackbaud’s interactive solutions for health organizations can help by providing the tools you need to target and connect with a larger audience, communicate more effectively with supporters, increase campaign success with powerful reporting tools, improve stewardship by bridging the gap between online and offline activities, and focus on the right supporters for major and planned gifts.

Build a Network for Your Supporters, Patients, and Families

Online communities or secure and private social networks designed specifically with your supporters in mind – allow them to create support groups, engage with each other, and access valuable cause-related information within your network. By extending your organization’s online community to public sites like Facebook® and Twitter®, you’re able to increase your website traffic, grow your online network, and build more awareness for your mission.

Reach Your Best Supporters and Your Most Grateful Patients

You’re faced with many challenges — an aging donor pool, donor retention, and identifying and prioritizing your best donor prospects, all while using limited resources. You don’t have time to second guess the information in your database, your resource usage, or your non profit fundraising strategies.

With Blackaud’s analytics and prospect research solutions and data enrichment services, you can focus fundraising efforts on those with greatest capacity and likelihood to give –and uncover opportunities to cultivate individuals for different gift types.

Even more, you can measure your impact, see how you compare with similar peer organizations, and make strategic data-driven decisions for the future.

Raise More Funds

As fundraisers, you have two major goals: find and acquire new supporters, and engage and retain existing members. Blackbaud’s solutions for health organizations can help by providing the tools you need to better segment your supporters for sustainer programs, direct marketing, major giving, planned giving, and focus on the right supporters for major and planned gifts.


Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit

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