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Luminate CRM: Cloud-Based Constituent Engagement

Bring People Together To Do More Good

Behind every name, there is a story, a relationship, and a clear way to engage your supporters. Luminate CRM is the complete, multi-channel, Salesforce-based, nonprofit CRM to help you engage supporters in your cause, raise more money, and do more good.

"We performed an extensive analysis of the nonprofit solutions in the market before making a decision. The flexibility of the platform, combined with Blackbaud’s nonprofit expertise, made Luminate CRM the obvious choice for us."

Luminate CRM: Constituen Engagement Software

Constituent relationship management for the whole organization.

Constituen Engagement: Raise More Money

Raise More Money & Fulfill Your Mission

  • Provide the ideal supporter experience through a fully integrated experience spanning digital and traditional channels.
  • Get the right message to the right person at the right time, whether it's major gifts fundraising, digital and direct response campaigns, peer to peer fundraising or political advocacy.
  • Use powerful analytics tools that help you make smarter business decisions and improve constituent engagement at every step.
    • Utilize embedded wealth analytics to enrich constituent insight and guide segmentation and outreach efforts.
    • Elevate insight into major giving, retention and donor recapture efforts through the embedded SKY Reporting dashboard which can be used to inform and recalibrate your strategy.

"I'm happy with the continued innovation being delivered in Luminate CRM. My team is excited about the eye-opening SKY Reporting visuals. Data that was once difficult to piece together is now available in one easy snapshot."
— Ebenezer Dadzie, World Food Program USA

Social CRM & Mobile

  • Simplified mobile experience tailored to major gift officers. Receive the most relevant constituent information on the go. Capture and share updates in real-time. Watch a short demo.
  • True social CRM. Engage constituents and run campaigns in any channel – traditional, social, mobile, web and email.
  • Create mobile-friendly fundraising pages to support users who need smartphone or tablet access.
  • Create your own internal social network, integrated throughout your CRM.
  • Get insights about your supporters by adding social media data to their constituent records – even read feeds directly from within the CRM.
Constituen Engagement: Social CRM and mobile fundraising
Constituen Engagement: Provide more value

Provide More Value Through IT

  • Spend less time on data hygiene and upgrading systems.
  • Spend more time engaging constituents, supporting your organization's growth and fulfilling your mission.
  • Customize for different staff roles to streamline training and support, and to ensure the best data quality.
  • Add applications to support your unique business processes, or build your own.

Available in Salesforce® AppExchange

The Salesforce® AppExchange is a marketplace of business applications and consulting partners. Visitors can find, evaluate, and install solutions for every department and industry, including nonprofits. As a developer partner, Blackbaud offers a complete, multi-channel, Salesforce-based solution for nonprofits with Luminate CRM. Visit us on the AppExchange to read client reviews and learn more.


Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit

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