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National Baseball Hall of Fame

The National Baseball Hall of Fame and Museum Triples Membership with Blackbaud’s Arts and Cultural Solution

Since 1939, the National Baseball Hall of Fame and Museum in Cooperstown, New York, has been preserving the history of America’s favorite pastime and connecting generations through exhibits, events, and educational programs


Every year, the National Baseball Hall of Fame and Museum is visited by more than 325,000 fans and has a growing membership of more than 30,000. Keeping track of all these visits and ensuring that members received the attention they needed was a daunting task. The staff at the National Baseball Hall of Fame and Museum struggled to get a holistic view of supporters because of their inefficient donor management and accounting systems.


The organization implemented Blackbaud’s Arts and Cultural Solution™, including The Raiser’s Edge®, The Financial Edge™, and The Patron Edge®, and they used Blackbaud Analytics™ services to find a new prospect pool.


Staff members across all offices now have the same view of a supporter, whether that person is a member, a donor, a program participant, or if he or she interacts with the organization on multiple levels. With the integrated solution, the National Baseball Hall of Fame has grown its membership base from fewer than 10,000 to more than 30,000. Plus, its direct mail fundraising response rates have improved by 56 percent, and the average gift size increased by 52 percent.


Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit

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