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Blackbaud CRM: Multichannel Marketing

Make Every Contact Count

From social media, peer-to-peer fundraising, and online giving to eMarketing, advocacy, web design, and direct mail planning and segmentation, our solutions empower you to deliver on your most challenging communication and fundraising strategies. Blackbaud’s integrated solution provides you with a more complete constituent view, access to actionable data, and the flexibility and extensibility needed to meet your custom business requirements. This transformative approach utilizes a data exchange model to transfer key information between Blackbaud CRM, Luminate Online, and TeamRaiser.


Creating a Strong Direct Mail Program

Blackbaud Direct Marketing will integrate your direct marketing campaigns with your constituent information so you can plan and set budgets, identify and target high-performing donor segments, have a complete view of marketing activities, and see real-time performance results.

Inspire Support Online

By using more effective web marketing empowered by better integrated online and offline solutions, Blackbaud customers experience greater returns to their online fundraising campaigns. Blackbaud Interactive can help your organization kick off or improve your online fundraising efforts by helping you establish or strengthen your web marketing strategy and execution.


Empowering Supporters through Peer-to-Peer Fundraising

Mobilize your supporters to raise funds for your events by extending their reach across the Internet. TeamRaiser’s peer-to-peer online event fundraising solution turns your event participants into successful fundraisers. With TeamRaiser powering your run, walk, cycle, or other peer-to-peer driven fundraising program, you can improve your participant recruiting results, maximize your event revenue by increasing the number of participants engaged and their effectiveness, and build participant loyalty to your event and organization.

Expand Your Reach

With a complete and fully customizable website content management system that enables online giving, email communication, membership, alumni and volunteer management, online stewardship, and more, your organization can take your website to the next level by providing a platform for constituents to interact through personal pages, forums, and social networking. Email and web content can be targeted to each audience member based on the information you’ve carefully collected in Blackbaud CRM, including giving history, relationship history, and demographic data dramatically improving response rates and gift amounts.


Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada and the United Kingdom. For more information, visit

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